RFID technology company Smartrac has announced that Israel-based labels and packaging company Tadbik Advanced Technologies is a new member of its Value Plus Partner Program. The Value Plus Partner Program fosters close relationships with highly specialized partners to create increasing demand for solutions that are jointly developed and marketed by Smartrac and its Value Plus Partners.

Tadbik’s North American headquarters is Tadbik NJ, a label and packaging company in Fairfield, NJ, USA, which was formerly known as Logotech. Tadbik NJ was recently profiled in Label & Narrow Web.

With vast experience in the packaging, printing and labels industries, Tadbik creates value for its global customer base in a wide array of applications, such as race timing labels; RTI labels; smart NFC stickers; RFID and NFC wristbands; UHF animal ID tags and more.

The company recently attracted a great deal of attention from industry experts when it developed a durable RFID shoe tag to be tied to shoelaces for the Nike Women’s Race event in Istanbul, Turkey. The tags were branded with the Nike Women’s Race logo and included a Smartrac Dogbone inlay based on Impinj Monza 4D chip, encoded with each runner’s number and application instructions. This highlighted Tadbik’s ability to design unique products and deliver them in volume with perfect quality. Tadbik relies on Smartrac tags and inlays, and is the company’s exclusive distributor in Israel and South Africa.

For Osnat Gur, CEO of Tadbik Advanced Technologies, participation in Smartrac’s Value Plus Partner Program is in line with her company’s RFID strategy: “Tadbik has successfully established itself in the RFID market, and will continue to grow its presence in the RFID world together with Smartrac. In particular, our R&D teams are looking forward to cooperating ever more closely with Smartrac’s developers for the mutual benefit of both companies and their clients worldwide.”

Peter Walendy, senior vice president, Business Division Intelligent Things at Smartrac, explains, “Our Value Plus Partner Program was established to generate more value for us, our partners and their customers. We are delighted that the program has proven attractive to a leading company like Tadbik. Due to its innovation, production excellence and ability to develop unique customized solutions, Tadbik has all the skills we would expect from an exemplary Value Plus Partner, and sets further standards for the Program.”